Tuesday, May 1, 2012

Never Fear Competition

With a hopeful July opening of  Cupcake Girls Bakery and Luncheonette in downtown Colorado Springs it seems like we are continually being asked the same question; "How do you feel about the 'sweet' competition?" 

The best analogy to our competitive philosophy most easily adapts to sport. Imagine if you had 2 miles left in a 13.2 mile run that completed a 70.3 mile triathlon and you found yourself running stride for stride next to your rival. I would almost guarantee that you would run faster being neck in neck with your competitor in pursuit of victory than if you were running solo at the back of the pack. The winner of the race may go to the guy with the better 'kick,' but it may just as likely go to the guy who has that 'killer instinct,' whose fire is fueled by competition.

Competition should be embraced and not feared.

It is easy to forget just how big Colorado Springs is and how unique we all our in our tastes and sought after experiences. Competition is embraced all over this city. Just look downtown, Einstein's Bagels is just a block away from Brugger's Bagels. Pikes Perk Coffee is right across the street from Starbucks. Embracing competition means focusing on your business and what makes you stand out.

Rhu-Bea's Garden
We are Cupcake Girls! What sets us apart is the experience that we create with every cupcake and this experience is going to spill over tenfold into our upcoming shabby chic store. Perhaps the best way to describe our unique and mindful approach to baking is by telling you the story behind our newest flavor, Rhu-Bea's Garden. My mom, Beatrice, grew rhubarb in her garden and she made the most fantastic strawberry rhubarb pie imaginable. With fresh rhubarb being in season in the Spring, we honored my mom's recipe and tweaked it with a few secretes of our own to recreate the childhood memory of this earthy, nostalgic sweet. We extracted the natural juices from fresh rhubarb and fresh strawberries to create a mouth watering comfort cupcake. Just the smell of the rhubarb simmering on the stove and the sight of it's reddish/pinkish color brought me back to my mom's kitchen, evoking memories of my dad and my five older sisters all waiting for the pie to come out of the oven on a beautiful spring day. Our cupcakes bring memories back to life and our vintage inspired store will not only restore memories, it will create new memories.

We received a lovely mention in an article written by Teresa Farney,  food editor of The Gazette, entitiled New Shops Should Satisfy City's Sweet Tooth. We are very proud to be acknowledged in the company of such great sweet businesses, which also happen to be our competition. We cannot control what our baking competitors are doing, but we can control what we are doing and we know that what we are doing is very special.  So, we chose to embrace our city's sweet tooth and we hope you will too!

"Enjoy the little things for one day you may look back and realize they were the big things."
Robert Brault

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